Del Webb Communities Research Best Home Floor Plans

Del Webb Floor Plans Research

I knew that Del Webb did extensive research on new floor plans for homes in their 55+ communities and that is what makes them a leading developer in this market segment. Del Webb floor plans offer so much more than what your current home probably offers and that is one of the appealing factors in attracting people to their communities.

So the concept of developing new floor plans was already understood by me when Pulte/Del Webb Research invited me to be part of a focus group giving input into two new floor plans being developed for second homes in 55+ communities. Of course I said yes.

I arrived at a research facility in Atlanta GA to tour two floor plans and then rate them with what we liked and what we didn't like. This is part of the research to see what their customers want.

We sat at a table and discussed each floor plan. It was a productive process and we came up with several suggestions of things we would change and many things that we liked. I think we helped a little to come up with some good suggestions for Del Webb to consider. A team of 3 or 4 people followed us in the huge exhibition space where the floor plans were mocked up for us to tour and collected our questionnaires and listened to our input. It was videotaped as well.

All 8 of us were selected because we represented their potential customers. They certainly got that right when they selected me because I purchased a home in a Del Webb community that I will be getting possession of at the end of the month. The others in the group also have been looking at 55+ active adult communities, some in several states.

Without giving away too many specifics, some of the common themes were priority to entertaining and relaxing. One level living with no stairs was a necessity of course, but an upstairs bonus room option is still popular for an office or guests who want to stay longer. The outdoor covered patio was a big hit, especially since this second home would probably be in a resort type 55+ community. Having the kitchen open and centrally located was a popular feature. A second bedroom separated from the master bedroom and not sharing a wall with the TV in the living room was mentioned.

Other items people agreed on were no need for both a tub and a shower (keep the shower) in the master bath. Surprisingly most people were fine with a smaller floor plan and limited storage, especially since this is a second home.

There was talk of having the laundry room closer to the master bath. Location of windows are important but don't need too many. Having a flex room that could be whatever you want is a good idea (most said most likely an office). Universal design features were mentioned; things like high counter tops, wide doorways and door handle levers.

It was interesting being a part of this focus group that helps Del Webb come up with the best floor plans. We related so well as a group, I guess because we shared so much in common. I hope these are the types of people that will be my new neighbors when I move in my Del Webb home next month.

All Del Webb communities that are still being built will have a model home park with 7 to 10 furnished model home designs to visit. A fun trip is to tour the model home park and see what floor plans appeal most to you.

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27 Sep 2016


By Robert Fowler
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